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The significance of merchandising is often overlooked when planning an event. Memorabilia not only elevates branding and goodwill, it serves as a valuable revenue sector. We at XP Apparel believe merchandising is more important than the one dimensionality of profits. Name recognition, sponsor exposure, spectator and participant sentiment and complementary aesthetics are crucial marketing aspects that combine to create a memorable event.
XP Apparel provides a wide range of services for clients and Licensors, one of which is full service event merchandising. XP finds creative revenue solutions for promoters, event planners and local organizing committees. We have unprecedented credentials for merchandise design and P.O.S. distribution that yield increased revenue per head and retain customer loyalty. Our strategy is simple yet effective. We use high quality garments, impressive graphics and application techniques; event personnel dedicated to customer service and pricing that is below industry averages. This formula has enabled us to dramatically increase profitability for our customers and is the reason that we have retained every annual event we've undertaken since inception.
XP Apparel provides two distinct event merchandising services. We provide experienced merchandising staff to arenas, stadiums and various other venues to facilitate the sales and settlement of sports, music and motor sport shows.
For promoters and venues that retain merchandise rights, our event division provides a comprehensive solution. We design and manufacture an event specific product line that accords with your attendance demographic. We staff and manage multiple venues and multiple locations. We offer minimum guarantees and high royalties which leave you without merchandise liability and allow you to focus on event logistics and promotion.
We have successfully managed hundreds of events from large stadium shows to Olympic Qualifiers. From NASCAR to World Championships, Professional Boxing to IRL and Le Mans, we have experience in ascertaining the perfect balance of product for your specific event.
Contact us to discuss your venue staffing or Event Merchandising needs.
E-mail us at: events@xpapparel.com
Or call 1-800-339-0859 x1203 |
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