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The World Series of Poker (WSOP) is the largest, richest and most prestigious gaming event in the world. Featuring a comprehensive slate of tournaments in every major poker variation, the WSOP is poker’s longest running tournament in the world, dating back to 1970. In 2007, the event attracted more than 54,000 entrants from 87 different countries to the Rio All-Suite Hotel and Casino in Las Vegas and awarded just under $160 million in prize money as players competed for game’s most coveted trophy, a WSOP bracelet. Harrah’s License Company, LLC., an affiliate of Harrah’s Entertainment, Inc. has owned and operated the WSOP since 2004 and over the last four years, fostered an increase in player participation by nearly 300-percent. In addition, the WSOP has experienced groundbreaking alliances in broadcasting, digital media and corporate sponsorships, while successfully expanding the brand internationally with the advent in 2007 of the World Series of Poker Europe. For more information on the World Series of Poker, please visit our website at www.worldseriesofpoker.com.
About XP Events
XP Events provides turn-key retail merchandising services and retail facility management services to sports organizations and world-class events around the world. Headquartered in Denver, Colorado in the United States with operations in Toronto, Ontario in Canada, XP Events partners with sports organizations that want to ensure the success of their retail merchandise operations by working with an experienced team that is a true “Brand Guardian” with a successful track record of helping organizations achieve their branding, marketing and business goals. XP Events is a leading and rapidly-growing provider of authentic branded merchandise for major sports and entertainment events, including the Olympic Games, MLB, NBA, NFL and NHL franchises, FIFA, Little League Baseball and many more. . For more information about XP Events, visit www.xpevents.com.
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